Tamannah is the new lux papa

Tamannah is on a roll at this moment. Her acting career had touched an all time high peak with all her movies doing well at the box office and she is currently having too many offers in hand.And now she has a plum and prestigious endorsement deal as well.

She will be the new face of Lux, where she will join the ranks of Aishwarya Rai Bachchan, Priyanka Chopra and Katrina Kaif, who have all endorsed the beauty soap. While Asin and Kajal Aggarwal too have been signed on by the brand before, they've not shot solo ads. This makes Tamannaah's endorsement deal all the more special, the industry pundits say.

The ad film is going to be shot in Bangkok soon and the actress is going to be styled by Manish Malhotra in the film.